Catastrophic Events usually highlight the importance of crisis management and communication.

Pro-active and cutting edge organisations take the time to prepare well-crafted plans of action for:

• handling and recovery from a crisis
• communicating with its stakeholders
• ensuring business continuity during and after the crisis

The Effective Crisis Communication and Management Programme brings together the information and tools needed to gain an understanding of both planning for a crisis and management during a crisis, defining and identifying a crisis and other critical concepts, crafting a basic crisis operational plan and crisis communications strategy and plan.

This course guides communicators through the process of developing a crisis communications plan and gives practical examples of how to message during a crisis and filter lessons learnt from an incident to improve the crisis communications response.

The course will also assist participants in identifying situations that may likely develop into a crisis and determine the steps needed to avert the development of a smouldering situation into a full-blown crisis.