Master of
Marketing Management
Programme Overview
Master the market.
Inspire consumer action.
Drive commercial growth.
Modern marketing demands a rare duality: the ability to command traditional brand-building fundamentals while simultaneously navigating a hyper-connected, data-driven digital landscape. The Master of Marketing Management (MMM) at Lok Jack GSB is a contemporary, strategically rigorous programme engineered for marketing professionals aiming for C-suite equity, future Marketing Directors, and visionary Brand Managers.
We elevate marketing from a creative department to a core driver of corporate financial performance. This programme equips you with the advanced analytical frameworks, digital fluency, and leadership competencies required to capture market share, predict consumer behavior, and communicate marketing ROI in the rigorous language of finance, economics, and corporate strategy.
Delivered via our flexible evening and Saturday format, the MMM programme is structured to integrate seamlessly into your professional life, enabling you to stress-test classroom strategies in your current marketplace from day one.
Programe Schematic
Programme Objective
Strategic Capabilities You Will Develop
The MMM curriculum is purposely built to transition high-potential marketers into enterprise leaders. Throughout the programme, you will master how to:
- Synthesise Traditional and Digital Ecosystems: Seamlessly fuse classic brand management, product positioning, and channel architecture with cutting-edge digital growth-hacking and omni-channel engagement strategies.
- Engineer Data-Driven Marketing Plans: Build data-backed, customer-centric marketing plans designed to navigate disruptive environments and directly improve a firm’s bottom-line competitiveness.
- Speak the Language of the Boardroom: Translate marketing metrics into executive-level indicators of financial growth, economic viability, and structural agility.
- Lead Agile Teams: Acquire the interpersonal, communication, and project management skills necessary to build consensus, lead multidisciplinary creative and analytical teams, and champion organizational change.
What Makes Us Unique
- Academic Quality
Our commitment to excellence ensures your credentials carry immense global weight. Our rigorous academic standards are directly aligned with The University of the West Indies (The UWI) and the Accreditation Council of Trinidad and Tobago (ACTT). Backed by world-class quality assurance frameworks, our curriculum undergoes frequent, iterative reviews to remain highly responsive to the rapid pacing of the modern digital economy.
- Teaching and Learning Philosophy
We believe marketing leadership cannot be mastered passively. Our teaching philosophy blends deep strategic theory with pragmatic execution. Through highly collaborative peer interactions and real-world business case analyses, you will sharpen your critical thinking and expand your global commercial perspective.
The definitive anchor of your studies—the Capstone Project—empowers you to solve a live market challenge for an active organisation, transforming you into a powerful agent of tangible business growth.
- Leadership Ethos
At Lok Jack GSB, we do not simply train marketing technicians; we cultivate market disruptors. The MMM programme embeds a profound leadership ethos into its curriculum, giving you the strategic foresight and psychological resilience needed to captain brands through economic shifts, cultural pivots, and market disruptions.
- Faculty
Our faculty consists of industry pioneers, seasoned consultants, and leading academic minds who bring a wealth of practical commercial victories to the classroom. They bridge the gap between abstract consumer theory and current boardroom reality, providing you with field-tested insights from the regional and international marketing frontiers.
About The Arthur Lok Jack Global School Of Business
As the premier business school in the Caribbean, The UWI-Arthur Lok Jack Global School of Business shapes the executives who define the future of international commerce. We offer a comprehensive suite of globally benchmarked postgraduate degrees, executive short courses, professional certificates, and bespoke corporate consulting services.
Rooted in Trinidad & Tobago with a deeply global outlook, our institutional focus centres on four (4) core pillars: Leadership, Transformation, Entrepreneurship, and Impact. We provide the world-class resources, regional insights, and international exposure you need to drive the progress you want to see—in your life, your organisation, and the wider world.
Faculty
Dr. Balraj Kistow
Finance and SME Management
Testimonials
Admissions Requirements
MBA Entry Requirement options
Who should attend
- Marketing Professionals
- Marketing Officers
- Brand Managers
- Digital Marketing Officers
- Experiential Marketing Marketers
- Marketers
Get Started Today!
Our Admissions Office is located at Max Richards Drive, Uriah Butler Highway North West, Mount Hope.
- (868) 299–0218 ext 2000
- (868) 662-1411
- admissions@lokjackgsb.edu.tt
To learn more about programme pricing or our affordable payment plans speak to an academic advisor today.
