This introductory workshop in understanding how to use social media for marketing and communication is designed for budding entrepreneurs, small business owners, NGOs, Government organisations interested in using social media for the growth of their business.

This workshop will explore social media marketing as the new normal. Participants will develop an understanding on how to select the right platforms to market their business, while learning how to recognise and understand their target audience. They will become skilled at drafting a social media strategy that align’ s with their business or organisation’s goals and explore how to create a social media marketing calendar and budget adjust strategies based on performance metrics.