AI is transforming how marketing delivers value—from customer experience to growth strategy. But for many senior marketers, the challenge isn’t the technology itself—it’s knowing how to use it to drive business outcomes.

This four-part workshop series is built for marketing executives who want to think more strategically about AI. We’ll explore how AI is reshaping customer behavior, how to prepare your marketing data for intelligent use, how to run effective pilots, and how to build a clear roadmap for marketing-led transformation.

You won’t need to code or choose tools. Instead, you’ll gain the frameworks and high-level insight to ask better questions, guide your teams, and unlock the real value of AI for your large organisation.