Professional Certificate in

Digital Strategy

“We don’t have a choice as on whether we do digital marketing, the question is how well we do it.” Erik Qualman

Professional Certificate in

Digital Marketing

The Professional Certificate in Digital Strategy is designed for professionals in the areas of: Marketing, Sales, Communications, Human Resources, Advertising, Public Relations, Media and Communication – related areas. Participants in this programme will discover that transitioning from an offline to an online world involves more than just a platform change. Instead it requires a metamorphosis as marketing can no longer be limited to simply capturing attention but instead focus on engagement.

This programme is delivered in partnership with iuGO Digital Marketing which is the dedicated digital unit of Lonsdale, Saatchi & Saatchi Advertising.

Learning Objectives

Upon completion of this programme, participants should be able to:
1. Explain core concepts of multi-channel marketing and digital marketing strategies
2. Construct a digital marketing strategy to achieve organisational goals
3. Evaluate a digital strategy choosing the right tools and indicators and interpreting
them from a marketing perspective

This programme will utilise a blended approach to delivery with 70% classroom and 30% online synchronic classes. Participants of this Professional Certificate will benefit from exposure to high profiled facilitators in the digital arena from 4 different countries.

Modules

*Introductory Seminar & Programme Launch
Module 1: Content Curation & Business Blogging
Module 2: Inbound Marketing Fundamentals
Module 3: Google Apps Lab
Module 4: Web Writing & Digital Content Formats
Module 5: Usability and UX (User Experience)
Module 6: Social Media Marketing, SEO (Search Engine Optimisation) & SEM (Search Engine Marketing)
Module 7: Online Crisis and Reputation Management
Module 8: How to Integrate a mobile App into your Digital Strategy
Module 9: Online Advertising
Module 10: Social Media Strategy & Analytics Lab

Register Today!

Programme Start Date: March 2020
Programme Cost: TTD$19,000. Inclusive of refreshments, training material and manuals
(Early registration Price and Payment Plan available)
For more information contact openenrolment@lokjackgsb.edu.tt or
645-6700 ext. 330/286

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