The Master of
The Master of
Successful marketers today must understand the traditional domains of marketing such as brand management, promotional strategies, channel relationships and product positioning. They also required to understand the current digital marketing landscape and how to make decisions to meet consumers where they are.
Key Programme Attributes
Who Should Attend
|Build Management Foundations|
|Cost Accounting & Finance|
|Exploration of Change|
|Trimester 2||Trimester 3|
|Introduction to Business Analytics||Integrated Marketing Communication|
|Insights & Value Propositions||International Marketing for Consumer Goods, Businesses and Tech Services|
|Product Development, Branding and Pricing||Performance Management & Marketing Admin|
|Sales, Distribution and Supply Chain Management|
|Broaden with Elective Seminars (Choose 5 from 8)|
|New frontier in leadership|
|Developing insightful strategic thinking|
|Public to private equity|
|A.I. at the workplace|
|The challenges of Caribbean economy in the post pandemic context.|
|Operational excellence the never-ending challenge|
|Digital Marketing vs Marketing in a Digital environment|
Acquisition, re-assurance, fine-tuning of the skills which represents the quintessence of management.
Deployment of Marketing Skills, but always with a general management perspective, allows students to contribute to the success of the company, as a whole, in its own competitive environment.
Broadening your business view with Seminars on the most recent developments in business. Choose 6 that are most relevant to you.
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Our new developed courses are academically rigorous and include compulsory core subjects and electives. The core subjects develop student knowledge and understanding of the many functional aspects of business operations.