Congratulations on your decision to continue your education in management. You've got the smarts ... and the drive. Now all you need is one more thing to launch your career, a Master of Marketing. Each year newly graduated Business-school graduate students compete for limited job opportunities. The MM degree and its focus provide the necessary skills to become the kind of business leader that companies will utilize in the coming years.
Business firms are increasingly seeking managerial talent with the skills to cope with the increased complexity and competition in domestic and global markets. The next five years will require more sophisticated marketing management from new of market segmentation and analysis, strategy formulation and implementation to innovations in new products, technological development and buying and selling.
Regardless of current position, academic background and experience, those who are analytical, practical and dynamic, innovative, technologically advantaged, business-savvy, and people oriented will be successful. The MM experience is for students who look beyond traditional educational boundaries. It is 'cutting edge' in both purpose and substance and will help you to develop the concepts of marketing and the role of marketing management in a variety of organizations – consumer, industrial, financial, service, profit and non-profit – together with an appreciation of marketing strategy.
Students in the MM Programme are given the opportunity to strengthen foreign language skills and expand cultural understanding. The programme takes into account trends in Marketing education around the world. The method of delivery of the programme relies on a diverse mix of international and local lecturers.
Our international facilitators bring to the programme research, teaching and consulting styles from an European, Asian and North American perspective while our local facilitators add their rich knowledge about the complex and rapidly changing business environment found in the Caribbean, Latin America and other countries facing similar challenges.
The exposure from our Caribbean based and international facilitators bring to the fore, a holistic knowledge about business organisations in a complex environment.
In today's fast-paced world, innovation and global management skills are key factors which support success. The MM programme will prepare you to work as a manager in any part of the world.
The friends you'll make during our two-year programme will be one of the most effective business networks you'll ever have - providing you with personal access into a broad range of industries and professions.
Thanks again for considering Lok Jack GSB for your graduate education.